Conviction

A fixed or strong belief in the cooperative principles

Determination

A firmness of purpose or resolve on matters of significance to the cooperative community

Dedication

Personal commitment and a selfless devotion to promoting successful cooperative business enterprises

Focused

The ability to direct one’s energy toward a particular point or purpose

Fortitude

The quality of encountering serious setbacks without losing one’s spirit or sense of purpose

Innovation

The ability to open a new line of thinking or doing business in new ways

Leadership

The process of persuasion and example by which an individual induces a group totake action that is in accord with the leader’s purpose, or the shared purposes of all

Loyalty

The feeling of allegiance to the mission and values of the cooperative community

Perseverance

Persistent determination to get the job done

Sacrifice

A willingness to forfeit something of high value (i.e., time, personal priorities, etc.)for the sake of something considered to have a greater value for the cooperativesector or the cooperative community at large

Selfless

The quality of unselfish concern for the welfare of others. Acting with lessconcern for self than for the cooperative community as a whole

Statesmanship

The act of putting aside personal and/or parochial agendas to promote the public good

Vision

The ability to see and articulate the optimal future of a cooperative business, acooperative sector or the cooperative community as a whole